Tag: seo

Use of Search Opportunities To Guide Link-Building Content Strategies

Link-Building Content Strategies

What is the significance of outlining a link-building strategy prior to the publishing of content? Links and content are considered pillars of SEO (search engine optimization). According to Google, these components constitute of two of the top three aspects of its search algorithm. Although most of us should be aware of this by now, many [Read More…]

Mobile-First Indexing – Every Things You Need to Know

Mobile First Index Update

The term “mobile-first indexing” has been in news lately. A lot can be heard about the topic and it is perceived as another feather in the crown of Google’s efforts towards making the web more mobile-friendly such that it also reflects the behavior trends of the user. However, a lot of commotion has been going [Read More…]

How to Optimize Your Website For Google Voice Search

SEO – Voice Search Optimization

SEO is an important part of generating online traffic on different search engines like Google, Bing, Yahoo and many more. Currently, Google webmasters are able to generate queries in Google Console related to a particular product or service. But, recent advancements in SEO research shows that Goole webmasters would like to separate general queries from [Read More…]

How to Increase Your E-Commerce Conversion Rate Using Google Analytics

How-to-Increase-Your-eCommerce-Conversion-Rate-Using-Google-Analytics-1-search engine journey

Even a small hike in the conversion rate of your website can result in a huge impact on the bottom line of your company.  Conversions are best affected when historical data is being used to generate a theory, followed by testing the theory, measuring the obtained results and thereby adjusting it as needed. Google Analytics [Read More…]



Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Bing, Yahoo and others. SEO has two techniques to improve website position in SERP called ON-Page SEO and OFF-Page SEO: What is Off-Page SEO? Off-page SEO will help [Read More…]