Nowadays doing business has become one of the profitable work to earn both Fame and money. Every growing business tycoon has come from with lowest stage or we can say they had started their business on small scale and then become famous. The reason they are famous is because then knew the easiest way to become popular is through Internet. Yes you read it right even a small business man can become very popular through Internet and through the use of SEO. Now the question arises what is SEO?
SEO or Search Engine Optimisation is the process through which one can affect his website or web page visibility search. For example a person is looking for a website providing him shopping facility or any other facility you will use the search engine and when he uses the search engine he gets the popular sites as a result. Now the person who was a visitor a few seconds ago will become a customer of one of the resulted sites. So this is the use of SEO i.e. One becomes popular through the search engines and roots himself for bigger business. SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
Working of SEO
Search engines use complex mathematical algorithms to guess which websites a user seeks. The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Writing keywords in the content which were being mostly used for searching the item can also increase the visibility and the traffic. Updating the content regularly also helps in SEO service.
Types of SEO
1. White Hat
Techniques that search engine companies recommend as part of good design are known as white hats. An SEO technique is considered white hat if it conforms to the search engines’ guidelines and involves no deception. It also ensures the content a search engine indexes and subsequently ranks is the same content a user will see.
2. Black Hat
Techniques that search engine companies do not approve are known as black hats. They attempt to improve rankings in ways that are disapproved of by the search engines, or involve deception. And they also give a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
3. Grey Hats
They are in between black hat and white hat approaches, where the methods employed avoid the site being penalized, but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.
Importance of SEO
SEO is one of the most important factors in the growth of business. It is obvious the more one advertise about his business the more crowds he attracts. Once the crowd gets attracted one can easily achieve customers, investors and other important things required for the growth of his business. The importance of SEO can be explained with an example i.e., if you create a business and a website related to your work than it is necessary that a good amount of traffic flows through your website or webpage. The more amounts of traffic flows through the website the more customers can be gained. Suppose if your website comes in the top of web search than everyone will first visit to your website rather going to other options. This is what SEO helps in. Once anyone uses SEO he needs to use good keywords, which are currently trending, in his content so that his content comes to the top of the search list. The more people visits your website or webpage the more is the chance of getting customers.
Importance in Small Business
SEO is useful in both small and big businesses. If one look carefully than SEO plays the motto important role in the growth of small businesses. We all have now known that SEO is related to search engine i.e., one’s website becomes the part of search result thus helping him gaining traffic on his website or webpage. Every big business tycoon was once a small business and he never became bigger in just one night. SEO had always played a significant role in all of his successive stages. As a small businessman he got low traffic on his site and was not famous at all and after using SEO he got traffic on his site and become famous gradually. Small business does not proceed until they advertise about themselves and become social on the online platform. SEO enables one to achieve all these facilities and helps the person to root and grow bigger.
We can now conclude that though one can try hard to move his business to next level but he cannot achieve the platform without the help of SEO. One needs to use the service to gain popularity and become famous in his field. The online world is a loophole to everyone but the person who knows the correct way to handle the situation can easily work himself out of the situation. SEO is, was and always will be the main influencing factor in the field of businesses. The one who uses the services properly will find himself on the top and others may find themselves in a loss. So it is better to use SEO to grow and lead oneself to bigger business tycoon.