On Page SEO Activity: A Perfectly Optimized Page in 2017


On page optimization means what we do for making a website SEO friendly. On Page and Off Page is essential part of search engine optimization. Both of the activity is equally important in SEO, both used for increase ranking in search engine and also increases visibility.

I am going to tell you some most important checklist in On Page SEO activity, which should every one check in website to make website SEO Friendly.

  • Do keyword research with free or paid tool and target them in website.
  • Create title between 60 to 70 characters using your primary keyword.
  • Write eye catchy descriptions using keywords and length should be less than 170 keywords.
  • Create Meta tags for each and every page which include structured data and facts about page.
  • Make search engine friendly URL using your keywords with shorter length.
  • Create Meta robots to allow search engine index them.
  • If your website is language specific, create <Language> Meta Tags.
  • For duplicate content, create canonical meta tags to avoid duplicate content penalties.
  • Optimize Navigation Link Structure of website.
  • Optimize Alternative Link Structure.
  • Use essential structuring in websites i.e. sequences, hierarchies, and webs.
  • Crate internal linking within websites in limited manner.
  • In internal link use variety of anchor text.
  • Put up the right link in Header, Footer & Sidebar.
  • Uses do follow & No follow links in internal link.
  • Use some out bound link for making website user friendly.
  • Optimize Body content of pages using your keywords.
  • Take care of keyword density. Keyword should be not use more than 2 – 4% in websites.
  • Avoid Low quality content, thin and duplicate content in website.
  • Check your keyword placement and place keyword on right place
  • Use latent semantic indexing or LSI keyword in your content.
  • Optimize sub-titles of pages and use keywords in H1, H2 and H3 tags.
  • Use Hyphens between keyword phrases and also use Hyphens in URL instead of underscore.
  • Optimize image of the websites and use title and alt tags of website.
  • Use keywords in Alt tags and title of image.
  • Check proper site accessibility.
  • Check all dead links within website and redirect them to 404 error page.
  • Create XML sitemap using manual or tools and upload sitemap in root directories of website.
  • Create robots.txt file and upload them in root directories of website.
  • Using .htaaccess file create 301 and 302 redirection to permanent and temporarily websites.
  • Verify your website with Google Webmaster tool.
  • Also verify account with Bing and Yahoo webmaster tools.
  • Check website speed time and website speed should be search engine friendly.
  • Fetches all pages in webmaster for indexing in search engine.
  • Check crawling errors and site map indexing through webmaster tool.
  • Add Google Analytics account with websites to check behavior of audience.
  • Add blog with your website and update blog regularly, because its increase traffic and crawling rate.

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