Ever wondered what’s involved with social media marketing? Unlike with traditional marketing, you’re talking through your keyboard and your audience is significantly larger. When done correctly, social media marketing can significantly grow your business. Don’t be invisible. Even negative feedback is better than no feedback at all. If you’re on the web, you can hear what’s being said and take care of issues and concerns that come up with your past and future clients.
Determine and Evaluate
The first step one must make into the wonderful world of social media marketing is determining what they want out of the experience. Are you doing it to boost sales? Are you trying to connect with customers and build customer loyalty? Answering these questions is very important if you want a successful social media marketing campaign.
Evaluate your team. Your business. You are going to need someone who knows how to write good content, build graphics, and someone who will maintain your pages and accounts.
Social media marketing is hard work! Might seem like a walk in the park, but in truth, it is very difficult to manage and sometimes it’s better to hire a professional. Keep this in mind when you evaluate what steps you need to take to be certain you’re ready to launch a social media marketing campaign.
Know Your Audience
Knowing who you’re dealing with can make or break your social media marketing campaign. Get to know your audience. Find out how they spend their free time and what types of food they enjoy. Ask questions and stay engaged. Be personal. If you’re impersonal, they won’t want to interact with you. Also remember that it’s important to let customers take the conversation in whatever direction they’d like, because negative feedback is better than no feedback at all.
Content Rules the Roost
Your content is everything, Keep this in mind when you’re writing for your business or even your blog. It should be full of real information, facts, and tips and tricks.
Learn the art of repurposing content and sharing graphics people can share with the post.
Be authentic. Be yourself. Your followers are following you for your perspective, not some general post that was thrown out there without any real thought.
Integrate Your Strategy!
It’s important to integrate all of your marketing efforts, whether that be traditional or digital. Try cross-promoting your work on all fronts and having a good grasp on what works, specifically for your niche and business.
“Stop Promoting and Start Listening!”
Business owners could save themselves a lot of heartache if they’d take a step back and just….listen. Social media has become a wide platform that gives us access to hundreds and hundreds of people at a time. A million, even. If you’re short on ideas for content, look to your customers for frequently asked questions. You can even look at a competitor’s blog and get some good content ideas. In the end, don’t lock yourself off. Listen, engage and be helpful. If you don’t have enough time to manage everything, hire a marketing agency or freelancer to do the job. You’ll be glad you you.
Don’t over control your business. Let yourself keep learning and listening. The best thing you can do for your business is grow a strategy that is effective and far reaching. If this means hiring a digital marketing agency or spending a couple of late nights getting things in order, so be it. In the end, it’ll be whatever works for you and whatever you deem most important for the life of your business.