Future of Digital Marketing in India

future of digital marketing

Digital marketing has become one of the famous topics among business men in trend. The top companies who are progressing day by day and rooting themselves in this platform are all using digital marketing for their success. But not everyone knows the importance of digital marketing; therefore not everyone is entertaining themselves with the help of digital marketing. Some who knows about it are not willing to go into this marketing strategy thinking it to be unsafe or wastage of time but in fact digital marketing have only pros. and no cons..

Introduction to Digital marketing

Digital marketing is the new way to market products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. In other ways we can take example of search engines like google. When you type and search for any product than you find advertisements on the top. Those are some paid advertisements of the companies to sell their products and to become famous. This whole process comes in Digital marketing. Advertising your brand on internet with the help of SEO and SEM comes in this field of digital marketing. Thus we can understand that how important it is to use digital marketing techniques to become famous. Digital marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing[6] and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology.

Digital marketing is now one of the reason for many companies to become famous. Agencies like Iprospect India, WATconsult, Web chutney and many others have grown themselves with the help of this service. These are top three Indian digital marketing agencies who rules over companies like HDFC, Kotak Mahindra, Jokey, Peter England, Airtel, Microsoft and many more. To those who think it is very expensive and need lot of source to step into digital marketing we can say that ir now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

Working and efficiency

Digital marketing is very simple and efficient way to increase your business whether it is small or big. There is no time to join digital marketing and it always has a great scope of success. To enter into digital marketing one need to participate in SEO and SEM. Anyone can pay to search engines so that he or she can advertise at top and come unto vision of more and more visitors. The more the number of visitors appears on the webpage or website the more is the chances of gaining customers. Sometimes it is necessary to read the mind of visitors. It is necessary to have a eye catching content and the use of trending keywords plays a crucial role in this segment. The use of digital marketing in the digital era not only allows for brands to market their products and services, but also allows for online customer support through 24/7 services to make customers feel supported and valued. Sometimes it happens like this one person need some reviews which are not available offline but once a company become digitalized it sets it’s grounds on internet platform as well and thus one can easily get review of the product or services provided by the company online. If we talk about efficiency than by using Internet platforms, businesses can create competitive advantage through various means. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information.

Here in some steps you will get to know about the complete digital marketing strategies:


  • Start with Instagram : This is the most popular social media platform among young generation. The best platform of sharing your content through images.
  • Facebook: some paid strategies like paid promotion; lookalike audience is one of the best marketing strategies. Always focus on posts that can yield the best results and boost them for a small budget.
  • Email Marketing: This is one of the best marketing strategies for business persons.
  • Twitter: Twitter is still a best platform where you can grow your following organically. Start searching for hash tags within your industry and reaching out to users in this fashion and start following peoples according to your niche and interests. This will definitely helps to boost your business.
  • Blogging: To increase website traffic blogging is always the best strategy ever used. You will get organic traffic via blogging.
  • You Tube: By adding videos on YouTube you will always get good traffic from Google, by using proper title and description. This strategy should be include in your marketing strategy.
  • Graphics: By using more graphics or images on various social media channels like on facebook, twitter, Pinterest, instagram helps you to get more interaction.
  • SEO : Having your website optimized for SEO is a necessity. By having an SEO strategy in place, you can increase your traffic & grow your business.


Bright future or not?

No doubt digital marketing is was and always will be a plus point in the business field. Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance; social media marketing works effectively. Digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually. The more brand advertisements are done the more profit are earned. No matter when and which company starts to join digital marketing it will find themselves at new level. We all know companies like Airtel, Kotak mahindra are some of the popular and successful one’s. But they were not the same when they started. Every business is small when it starts but it becomes huge only when it is tried to be spread. These when joined digital marketing started to show up more and thus gained a lot of new customers day by day and now they are one of the best companies ever. So it is clear that using digital marketing in a correct way can lead to success.

Now if we consider the number of companies landing into digital world than we shall find that every year a lot of companies are moving on and trying to join into this digital world. One creates it’s background on the digital market and thus increases its business day by day. There have been a drastic rise in the rise of digital marketing since 2015 and now when we are near the end of 2017 we can think of how many changes will occur in the upcoming years. Digital marketing is now becoming the one of the strongest pillar of the growth of any business. The more a person uses digital marketing in his business the more he will find himself getting near to success. You’ve done the planning, research and you now have all the solid elements that are going to make up your digital marketing strategy powerful.

Companies being motivational

A lot of agencies have shown up themselves being the champions in business field. Agencies like Iprospect India amd many more are the reasons because of which companies like HDFC, kotak mahindra are growing up and becoming famous and successful. These types of showdowns in digital marketing are being the reason for motivation for other companies. Maybe in the end of this era we might be dealing with digital marketing companies ruling all over the ground.

Leave a Reply

Your email address will not be published. Required fields are marked *